WHO WE ARE

DON'T DISS COUTURE ™ is a brand founded in 2022.

It all started years before, the passion that drove the creation of a clothing brand was too strong to give up immediately.

The word "Don't diss" means "don't talk badly about it" or even "don't diss", all this because nowadays, when we get involved, everything is often denigrated without considering the work and sacrifices that were behind us for the realization of the project.

DON'T DISS COUTURE ™ is a project that was born from these defamations to demonstrate that with hard work and the right ambition each of us can make our dreams come true and achieve our goals.

DON'T DISS COUTURE ™ wants to talk about American street couture, and how important it is in the American territory. The main objective of the brand is to import this culture into Italy in the clothing field.

Do you have the same passion as us? Check out our SHOP